Tom Grasse Joins CruisingStore.com as EVP and Chief Marketing Officer
Seasoned Marketing Pro in the Travel Industry
Miami, Florida USA –Milepost Group, Inc. d/b/a CruisingStore.com announces the appointment of Thomas Grasse as Executive Vice President and Chief Operations Officer. CruisingStore.com will be the first cruise-specific online travel agency harnessing the power of big data and utilizing cutting-edge technology to create a truly personalized experience for every customer.
With 28 years of marketing and advertising experience, which includes 10 years in business development and internet marketing for the travel industry, Grasse will help the executive team at CruisingStore.com transition the current, disjointed cruise promotion and reservation process into an integrated, personalized, efficient, and revolutionary process.
“There is a tremendous opportunity to transform the way cruise vacations are shopped for and booked. CruisingStore.com has a business model that promises to advance the industry in a way that is long overdue and will take it further into the digital age,” said Grasse, who oversees the brand’s integrated marketing strategies.
Grasse’s focus on e-commerce solutions in worldwide travel and eco-tourism tie into a powerful marketing effort that will propel the cruise industry into prominence as a preferred vacation option among travelers around the globe.
As marketing director for International Expeditions, a part of the TUI AG group of companies, he led the brand’s marketing and e-commerce effort. TUI operates in 180 countries with 31 source markets and over 30 million customers. Grasse managed the overall internet marketing and advertising for Regent Seven Seas Cruises prior to its acquisition by Norwegian Cruise Lines. He then managed CRM for Norwegian Cruise Line and development processes for NCL.com.
Grasse’s expertise focuses on business process management with an emphasis on authoring, documenting, and managing business requirements, quality control of web-based solutions, and internet marketing and e-commerce development.
